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Resume Summary

Experience

Sept 2021 - Aug 2024

iCIMS

Sr. Product Marketing Manager

As a Senior Product Marketing Manager, my role was to strategize and execute iCIMS seasonal launches and product roadmap. 

 

Leveraging marketing research tactics, technical copywriting skills, and customer insight, I established concise messages and high-quality sales enablement resources for audiences across the globe.

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Areas of focus:​​​

  • Product roadmap and seasonal releases

  • Talent Cloud AI

  • Analytics and Advanced Analytics

  • Data Privacy, Security, and Compliance

  • Digital Assistant (AI chatbot)

  • Text Engagement

  • Video Studio (Employee video testimonial software)

  • Customer Experience offerings / Professional services

  • iCIMS Insights - Market research program

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Aug 2021 - Oct 2022

Be the Village, LLC 

Freelance Sr. Consultant - Digital & Content Marketing

Be the Village is an organization focused on sharing real-world experiences and educational materials on how to thrive as a Foster Caregiver. 

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As a Marketing Consultant, I create branding assets, curate high-quality content, and establish multi-channel distribution plans. 

October 2020 - August 2021

CCG Analytics

Sr. Portfolio Marketing Manager

I created a unified and cohesive portfolio of market-facing cloud, data, and analytics offerings. The core elements of my role included product marketing, channel strategy, and content development. I supported digital, demand generation, and alliance teams in managing go-to-market programs, offer and persona development, and sales enablement.​

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Areas of focus: 

  • Customer Intelligence for Retail (SaaS offering)

  • Data governance

  • Data science and AI 

  • Cloud strategy, optimization, migration, and managed services

  • Data architecture and engineering

  • Information management

  • Data visualizations, reporting, analytics, and advanced analytics

  • Data and analytics strategy 

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Tenure at CCG Analytics:​

  • Sr. Portfolio Marketing Manager, Sr. Marketing Manager, Marketing Communications Manager, Marketing Coordinator and Marketing Intern

2013 - 2016

Bachelors of Science in Marketing

University of South Florida

  • American Marketing Association – VP of Professional Development, VP of Event Planning, Chapter Liaison, Director of Marketing

  • 2015 Regional Conference Marketing Competition Winner – Little Greek Restaurant Strategy

  • 2014 & 2015 Case Competition Semi-Finalist – Ice Breaker Cool Blast, Vitamin Water Campaign Strategy

Education

Certifications

Product Marketing Alliance - Product Marketing Certified PMMC®

American Marketing Association - Marketing Research

Hubspot - Content Marketing 

Hubspot - Inbound Marketing

Google - Adwords

B2B Messaging - Olivine & Wynter 

Skills

Adobe Creative Cloud

Hubspot & Marketo

Aha! & Basecamp

Google & Bing Ads

Sitefinity CMS

Salesforce

Wrike & Smartsheet

Highspot 

Reprise & Pendo

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