Maryann (Mare) Werner
Director of Product Marketing
Sr. Marketing Consultant - Digital & Content
Event Management
Hello!
With a decade of experience in B2B marketing, I specialize in decoding buyer behavior and translating technical jargon into everyday value for enterprise technology buyers. My background in data infrastructure, cloud, and SaaS uniquely positions me to drive growth for advanced analytics and AI solutions across any industry.
Over the last five years, I have focused on the HR technology space, launching future-proof talent acquisition and workforce management solutions for global brands. I pair high-level technical acumen with a personable approach, ensuring every project hits its mark.
Ready to see these strategies in action? View My Portfolio & Resume to explore my work and career history.
I enable forward-thinking teams to scale through competitive marketing strategies & comprehensive activations
Focus Areas:
Portfolio Messaging & Positioning
Market Research and Enterprise Buyer Behavior
Content Strategy & Development
Analytics & AI for HR Tech
Expert at articulating the value of analytics, predictive modeling, and AI for HR leaders.
Precision GTM Strategy
Driving revenue through product release and early access management, market research, and targeted positioning.
Savvy Sales Enablement
From lead to live, creating high-impact content and leadership training designed to accelerate deal momentum.
10+
Net-new Solution Launches
$750,000+
Revenue Attributed Following Product Launch
22
Messaging & Positioning Guides
$120,000
Marketing Budget Managed
5
Early adopter programs managed
270+
Content Resources Developed
18
Products & Solutions Managed
450
Live audience members
40+
Interviews with C-Suite Executives